Product Lab

Helping you create products people really want

From rough ideas to market introduction

Hardware and software built for performance. With a solid brand and a business model that pays off. We help you make balanced choices to reduce the many risks of your investment.

We connect sound strategy, market intel, design and engineering to make your winning product.

Products we made possible

Isaac

Aero Road Bike

Bicycle & Mobility

Colruyt

Smart Cart

Food & Retail

SportKompas

Sport

Rainsoptics

Ophthalmoscope

Healthcare & Medtech

Kambukka

Drinking bottle

Consumer Goods

Tomorrowland

Event table

Entertainment

When people come to us

We want to create something new

…but we don't know how to shape a product out of our idea or tech.

We need to scale our product

…but we struggle to make it production-ready, cost-efficient or reliable.

We want to be more sustainable

…but how to design for durability, repairability or circular use.

‍

We need a prototype

… to prove our concept works before we invest big.

The skills we put to work for you

Product strategy

We help you define the right product strategy, from testing product-market fit and value to exploring growth potential, positioning, and building a roadmap that connects business, users and market.

Industrial design

From styling and usability to prototyping and durability testing, we design hardware that looks great, feels intuitive, and stands the test of time.

Digital & phygital design

We create intuitive and future-ready digital products that are connected to hardware or solve business problems on their own. Think HMI context, on device displays, companion apps, ... From strategic product definition to pixel-perfect UX/UI we've got you covered.

Engineering

From mechanics and electronics to embedded software and biomedical engineering, we turn concepts into robust, certified products that meet the highest industry standards.