Hand-held ophthalmoscope for easy eye examination
The "Fundus Link" ophthalmoscope from Rainsoptics is not your average medical device. Crafted with precision, it allows physicians to examine the retina and capture medically invaluable images. With seamless software integration, these images can be effortlessly added to patient records.
A game-changer in retina examination
By harnessing the power of smartphone camera and innovative lens design, this product has effectively reduced barriers to eye examination and quickened the examination process. Spearheading their innovation, Superellipse shaped its intuitive design and its captivating branding and packaging.
Highlights
End-to-end design by Superellipse: product, UI (both physical and digital), logo, branding and packaging.
Crafted a consistent design language that resonates across various design components.
An unwavering emphasis on usability, both physical and digital.
Key challenge
Marrying tech with utility
We asked: How can we design a device compatible with a variety of smartphones? The answer lay in a simple, replaceable adapter piece. This innovation ensures the device easily adapts to new smartphones. Additionally, catering to both large and petite hands, the design focused on grip, tactile buttons, and the touchscreen interface's ease of access. How do we design a device compatible with a myriad of smartphones?
High-definition imaging
Rainsoptics' unique lens combo lets even the most basic smartphone camera capture razor-sharp macro images. Coupled with an intuitive user interface, designed in collaboration with specialists, usability becomes second nature.
Detailed application
The accompanying application strikes the perfect balance between rich functionalities and efficient convenience. It facilitates real-time image editing with settings that can be saved for future use. Moreover, the captured images can be systematically added to a patient’s file for subsequent tracking.
Daring aesthetics
In a market flooded with stereotypical medical devices, Superellipse infused the branding and packaging with a refreshing zest that distinctly stands out and creates a lasting impression.
Awards that make us feel very proud
The result of a great collaboration with our clients
Henry van de Velde 2024
Business Innovation
reddot winner 2024
medical devices and technology design
