Designing for positive change

About Superellipse

Trusted innovation partner for over 30 years

Highly skilled. Diverse fields of expertise. Talent and craftsmanship you can count on.

 Design isn't decoration. It's strategy! Boardrooms that get this stay relevant, keep ahead, and invest in the right innovations.

 Your outcome? Tangible business wins and visual appeal. That's what happens when creativity meets strategy meets innovation. Every time

Meet the team

A merger between two like-minded agencies

Our origin

Achilles Design is founded

Jürgen Oskamp and Koen Elsen, two Belgian product designers who met each other during their time at university, start an industrial design agency

1994

Studio Dott. is founded

Established in 2000, Studio Dott's journey began with Pieter Lesage, and his vision for impactful design, back then under the name "Concrete"

2000

Becoming cross-disciplinary

Both Achilles Design and Concrete expand their skillset and start offering brand design, service design and spacial design.

2010

Colruyt Group joins the party

Colruyt Group became a minority shareholder in Achilles Design, allowing them to expand even further.

2019

Achilles Design and Studio Dott. announce their merger

The two companies with a very similar culture and service offering decide to join forces instead of competing.

2024

Superellipse is born

As the merger is completed, the two agencies go forward together under a new name: Superellipse.

2025

Our awards

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Ready to innovate?

Reach out today and let us help you propel your business with bold human-centric design

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