
Designing for positive change
About Superellipse
Trusted innovation partner for over 30 years
Highly skilled. Diverse fields of expertise. Talent and craftsmanship you can count on.
Design isn't decoration. It's strategy! Boardrooms that get this stay relevant, keep ahead, and invest in the right innovations.
Your outcome? Tangible business wins and visual appeal. That's what happens when creativity meets strategy meets innovation. Every time
A merger between two like-minded agencies
Our origin

Achilles Design is founded
Jürgen Oskamp and Koen Elsen, two Belgian product designers who met each other during their time at university, start an industrial design agency
1994

Studio Dott. is founded
Established in 2000, Studio Dott's journey began with Pieter Lesage, and his vision for impactful design, back then under the name "Concrete"
2000

Becoming cross-disciplinary
Both Achilles Design and Concrete expand their skillset and start offering brand design, service design and spacial design.
2010

Colruyt Group joins the party
Colruyt Group became a minority shareholder in Achilles Design, allowing them to expand even further.
2019

Achilles Design and Studio Dott. announce their merger
The two companies with a very similar culture and service offering decide to join forces instead of competing.
2024

Superellipse is born
As the merger is completed, the two agencies go forward together under a new name: Superellipse.
2025

Ready to innovate?
Reach out today and let us help you propel your business with bold human-centric design