A high-tech shopping cart for a frictionless shopping journey.
“Pick your groceries, place them in your shopping bag or crate, pay at the kiosk and go.” With the smart shopping cart, shopping becomes that simple. No handheld scanner, no waiting line at the checkout, no hassle.
Frictionless shopping
Smart shopping cart
Once the customer has picked their groceries and placed them in the smart shopping cart, all they need to do is pay the bill and load the bag or crate into the car. No need to take out and scan every product at the checkout.
Beyond eliminating waiting time, the smart shopping cart also unlocks new possibilities for customers: product information (like allergens), suggested alternatives when an item is unavailable, and more.
Highlights
Smooth transition from customer app (Xtra) to cart UI: prepare a shopping list at home and use it as a checklist while shopping.
Ergonomic design: easily transfer your shopping bag or crate into the trunk, without heavy lifting.
Contemporary yet familiar look, in perfect harmony with the Colruyt store environment.
Key challenge
Make it intuitive for a broad audience.
The challenge in embedding technology in a commodity product like a shopping cart is to make it as intuitive and frictionless as possible for a broad audience.
Colruyt identity
In the current shopping journey, the checkout is one of the key touchpoints. With the smart shopping cart, interaction becomes even more central. Its distinctive design is a contemporary interpretation of the Colruyt look & feel, blending seamlessly with the existing store infrastructure.
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