Product Lab

Helping you create products people really want

Product innovations that
make sense

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From rough ideas to products people love

Hardware and software built for performance. With a solid brand and a business model that pays off. We help you make balanced choices to reduce the many risks of your investment.

We connect sound strategy, market intel, design and engineering. We make your winning product.

Products we made possible

Tomorrowland

Entertainment

Tomorrowland

Entertainment

Rainsoptics

Healthcare & Medtech

Blue-bike

Mobility & Transport

Escape

Wireless outdoor speaker

Entertainment

B-And-Bee

Entertainment

Fairbuds XL

Entertainment

Loop Earplugs

Entertainment

Bao Living

Construction

When people come to us

We want to create something new

…but we don't know how to shape a product out of our idea or tech.

We need to scale our product

…but we struggle to make it production-ready, cost-efficient or reliable.

Our product needs a stronger story

…the brand, packaging or positioning doesn’t connect with the market.

We want to be more sustainable

…but how to design for durability, repairability or circular use.

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The skills we put to work for you

Product strategy

We help you define the right product strategy, from testing product-market fit and value to exploring growth potential, positioning, and building a roadmap that connects business, users and market.

Industrial design

From styling and usability to prototyping and durability testing, we design hardware that looks great, feels intuitive, and stands the test of time.

Virtual, augmented and mixed reality

We make your audiences interact with your products, spaces and services in a virtual way? We build your digital twins, XR-applications, 3D-configurators, virtual test and learning environments, … Metaverse, spatial computing, Web3D and WebXR, … we build clever virtual products that work for your business.

Engineering

From mechanics and electronics to embedded software and biomedical engineering, we turn concepts into robust, certified products that meet the highest industry standards.

Product branding

We give your product the appealing brand it deserves, from a solid strategy and visual identity to sustainable packaging, digital presence and even flagship spaces.