Product Lab
Eddy Merckx Cycles
A premium cycling brand named after the most famous cyclist ever
Product Lab
Sport
For Eddy Merckx Cycles, Superellipse created a manufacturable design for the brand's carbon, aluminum and steel bicycle frames.
Realisation
- A unique design language for the entire bicycle range
- Graphics embracing the industrial design, resulting in a differentiating appearance of each bike
- Manufacturable look and feel for the carbon, aluminum and steel frames of Eddy Merckx Cycles
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