The watch market has two speeds: disposable fashion at the low end, heirlooms at the top. Artuur wanted to occupy the space in between.

Our designers developed a timeless, unisex design with interchangeable bracelets, making one watch adaptable to different occasions and personal styles. The curved watch face adds a distinctive touch without overcomplicating the form. Packaging was designed to match: a magnetic-close box that turns opening the watch into a small moment of luxury.

Brand positioning and market research ran alongside the product work, ensuring the design and the price point told the same story.