During Museum Night, The Phoebus Foundation did not want a separate exhibition for "Wat is kunst?", its online art platform. It wanted visitors to meet "Wat is kunst?" inside the exhibitions they were already walking through at HeadquARTers, the art and heritage site of Katoen Natie in Antwerp.

So we added a layer instead of a room. Our brand and spatial designers turned the content that already existed, videos, stories, games and DIYs, into a compact route along works that can be seen both in the halls and on the platform. Signage in the existing identity marks the route, QR codes open the content where you stand, and a small viewing corner keeps the vlogs running.