The Middelheim Museum proudly stands out as both a park and a museum. We helped them define an experience-driven wayfinding vision that perfectly captures their unique identity.

Through a co-creative process, we crafted a wayfinding strategy that places the visitor needs at the forefront. The resulting vision harmonizes art, craftsmanship, heritage, environment, and landscape. Within this framework, we then designed bespoke signage elements that embody the museum's distinctive visual identity.