Korys asked Superellipse to create a brand identity that reflects its sustainability-related guiding principles and investment philosophy. In order to fully understand the essence of the client’s business identity, we first conducted a thorough DNA exercise and closely co-operated with the client to redefine the company’s mission, vision and values. Based on that, we developed a renewed brand identity, practically from scratch.

Realisation

• A clear, transparent and easily accessible brand story.
• A renewed brand identity based on the hazel tree.
• Deliverables related to storytelling and relevant visualisations that represent the brand’s essence and support the its credibility.