For over a decade, Fairphone has been the outlier in the smart electronics industry. This company is proving that ethical electronics are possible.

As a strategic design partner, Superellipse has supported Fairphone in defining a vision for their future product portfolio.

A product vision is more than a roadmap. It's a shared story about where products are going. Concrete enough to guide daily decisions, ambitious enough to inspire the people shaping and building them.

Fairphone asked us to help shape that story. Through a series of workshops, we worked with their team to translate their strategy into tangible product directions. We used futuring exercises to pressure-test ideas against plausible near-futures, developed design principles that could guide development across both smartphones and audio equipment, and explored how those principles could manifest in product concepts.

The result was a guide to establish design principles that can be used as a base for new products.

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