Flemish heritage is everywhere. Street names, statues, buildings. Most people walk past it without a second thought. The challenge was not a lack of heritage, it was a lack of connection.

Through extensive street research and co-creation with field experts, our digital designers and service designers developed an app that places heritage in the context of everyday life. Augmented reality, bite-sized stories, gamified exploration. Content designed for people who would never set foot in a traditional museum.

The Virtual Museum of Flanders won a Henry van de Velde Award in the digital category.