How can you translate brand values and a brand promise in a unique communication concept via a distinctive design? Bike Republic has a compelling promise: it reinforces pure biking pleasure via its product range and services. We were invited to reinforce this brand experience. The pleasure was ours! While Covid-19 was omnipresent, Bike Republic asked us to develop a campaign to boost its brand promise in an actionable way. Our approach was two-fold.

Realisation

• A campaign to boost its brand promise in an actionable way.
• An umbrella communication platform centered around pure biking pleasure
• Decreases production time and cost effective