Bike Republic (formerly known as Fiets!) is one of Belgium’s best known bicycle retail chains. The company originally targeted people who were looking for pure biking fun as well as bike repair services. Now, the company wants to move forward as a seasoned specialist who reliably accompanies cyclers on their journeys. All they have to do is enjoy their ride. We developed a new brand strategy and identity for Bike Republic in close cooperation with our client that has a strong and dynamic focus on their brand promise: to enthuse people for cycling.

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Realisation

• New brand strategy with a strong focus on the brand promise
• Dynamic (visual) identity that truly speaks to customers
• A design that captivates the hearts of those who are looking for distinctiveness