Expertise

Illustrations and patterns

A pattern is never just decoration. It is the first impression on a package, the detail that makes a product feel considered, the visual thread that ties a brand together across physical and digital touchpoints. At Superellipse, we design illustrations and patterns that fit who you are as a brand and what your audience feels. Not one style we apply to everything, but an approach that starts with your identity and your context.

One studio, many visual voices

Every brand has its own visual language. The question is whether your illustration studio can find it. We work across a wide range of visual styles: tight geometric, loose organic, bold and layered for food, clean and precise for industry. We shift deliberately, because the right visual language depends on your brand, your product and your audience. Our portfolio makes that clear. Take a look at how different those projects feel side by side.

Built for the right surface

A pattern that works on packaging does not automatically work on a garment or a digital interface. We design with the application in mind from day one. Whether it is packaging design, textile and merchandise, or digital interfaces, we think about how the eye moves, how scale affects perception, and how a pattern behaves when repeated or animated. That is what separates something that looks good in a presentation from something that performs in the real world.

Trend awareness as part of the work

Visual trends move fast. What felt fresh last year can already feel dated by the time your product hits the shelf. That is why we actively track what is moving in design, fashion, interior, packaging and digital culture, across sectors and audience groups. Not to chase trends blindly, but to understand where the market is heading and position your work accordingly. Every project comes with informed visual context. That means your choices are grounded, not just instinctive.

Some of our recent work in

Illustrations and patterns