Superellipse has developed a brand identity framework for VINEWAY that highlights the wine experience and ease of use. The project encompasses everything from naming, brand positioning and messaging, to packaging design, brand collateral and digital design, to art direction of the 3D product modelling and illustration.The challenge for the designers was creating a brand identity that sets VINEWAY apart but also offer a neutral platform for the wine sector.

Realisation

• Brand identity that highlights the wine experience and ease of use
• Child-proof packaging that provides a monthly personalised wine selection
• Illustrative pattern of wine fields resembling a map that guides a visitor through the journey