In 2020, Fiets! decided on an extension of their product range by introducing their own new bicycle brand. Superellipse was asked to define the positioning of this new brand. On that basis, we developed a whole brand identity. We created a name, a suitable logo and the graphic interpretation of the new brand, as well as the appearance of the bicycles and guidelines for their assembly.

Realisation

• A name, a suitable logo, graphic interpretation of the new brand, the look and guidelines for the assembly
• Development of the entire brand identity and positioning
• Modest appearance, fit for many environments, playful character but retains quality.